Who are empowered consumers?

Empowered consumers are defined as customers who have access to significant amounts of information that help them make better, more informed decisions. This access to information enables them to research products, compare prices, read reviews, and understand the benefits and drawbacks of various options before making a purchase.

In today's digital age, the abundance of information available online has significantly enhanced the ability of consumers to educate themselves about their options and the value they receive from different businesses. This empowerment often leads to increased customer autonomy and the ability to hold businesses accountable to higher standards, thereby influencing market dynamics and competition among companies.

This understanding demonstrates the importance of information literacy and consumer rights, enabling individuals to advocate for themselves in the marketplace, ultimately leading to better outcomes for both the consumers and the businesses that serve them.