Which term refers to the combination of marketing elements used in the sale of a particular product?

The term that refers to the combination of marketing elements used in the sale of a particular product is the marketing mix. This concept encompasses the various tools and tactics a company can use to promote its products and reach its target market. The marketing mix typically includes elements like product, price, place, and promotion, often referred to as the "4 Ps." Each element is strategic and interdependent, which means that changes in one area can affect the others, ultimately impacting the overall effectiveness of the marketing strategy.

A marketing plan, while fundamental to guiding the overall direction of marketing efforts, refers more broadly to the strategic approach and detailed plan guiding marketing activities over a certain period and encompasses the broader context of marketing activities rather than focusing solely on the combination of specific marketing elements.

Marketing information management involves the processes used to gather, analyze, and distribute information for making marketing decisions. While it supports the marketing mix, it does not define the combination of elements used to market a product.

Market share is a metric that measures the percentage of an industry or market that a particular company controls. It reflects how well a company is performing relative to its competitors but does not relate to the combination of marketing elements used in selling products.

Understanding the marketing mix is crucial for businesses