Which behavior reflects an empowered consumer?

An empowered consumer actively seeks information to make informed purchasing decisions, which is why the behavior of seeking out product reviews and comparisons is a strong reflection of this empowerment. This behavior demonstrates critical thinking and self-advocacy, as the consumer takes initiative to evaluate options and gather insights from various sources before making a purchase.

Additionally, this approach allows consumers to compare products not just based on price, but also on quality, features, and other attributes that align with their personal values and needs. By seeking validation and information from reviews, they can hold companies accountable and drive improvements in products and services offered to them. This contrasts sharply with relying solely on advertisements, accepting prices without question, or making spontaneous purchases, as those behaviors reflect a more passive consumer role.