Which assessment analyzes a company's strengths, weaknesses, opportunities, and threats?

The analysis that focuses on a company's strengths, weaknesses, opportunities, and threats is known as a SWOT analysis. This assessment provides a comprehensive framework for evaluating an organization's internal capabilities and external market conditions. The strengths and weaknesses are internal factors and help identify what the company does well or where there may be deficiencies. In contrast, opportunities and threats are external factors that consider market trends, competition, and other external influences that may impact the company's success.

Conducting a SWOT analysis allows businesses to develop strategies that leverage their strengths, address their weaknesses, take advantage of opportunities, and prepare for potential threats. It is widely used in strategic planning and helps companies articulate their strategic positioning.

In comparison, a PEST analysis focuses on the political, economic, social, and technological factors influencing a business environment but does not assess internal strengths and weaknesses. Competitive analysis evaluates competitors and market positioning but is not as comprehensive regarding internal capabilities. Financial analysis concentrates specifically on a company's financial performance and health, which is also a limited view compared to the broad perspective offered by a SWOT analysis.