What marketing strategy breaks people into groups based on their knowledge or response to a product?

Behavioral segmentation is the marketing strategy that focuses on categorizing consumers based on their knowledge, preferences, and responses to a product. This approach takes into account how customers interact with a product, including their purchase behaviors, usage rates, brand loyalty, and benefits sought. By analyzing these behaviors, marketers can tailor their strategies to meet the specific needs and wants of different consumer segments, making it a highly effective way to target campaigns and improve product offerings.

For instance, understanding whether a consumer is a first-time user, a frequent buyer, or someone who is loyal to a brand can help businesses deploy promotions, customize marketing messages, and enhance customer experiences in ways that are most meaningful to each specific group. This segmentation can lead to increased customer satisfaction and improved sales performance.